Salesmen are made, not born. What are the qualities you need to succeed in a professional sales career? This writer uncovered several qualities and attitudes that have propelled several great achievers in sales to the pinnacle of their careers. Here are 10 of them.
- Empathy is the capacity to understand or feel what another person is experiencing from within their frame of reference, that is, the capacity to place oneself in another person’s position. There are 3 types of empathy: Cognitive, Emotional and Compassionate. The 3 types of empathy reveal the skills any salesman need to develop to be successful.
- Delightfulness. A good salesman should have an inviting appearance that strive to create a good first impression. A good salesperson also ought to be friendly, helpful and genuinely interested in the prospect.
- Analytical. While friendliness is a good trait, you have to let your customers know you’re prepared too. Customers want to make deals with salespeople who are dependable, fact-driven, and likely to ask questions, and deliver answers they’re looking for.
- Enthusiasm. A good salesperson will always put in good work, have a friendly ready smile even when it gets tough. They possess the enthusiasm, passion and motivation to not quit, but to get the job done.
- Thorough. A good salesman is thorough, disciplined enough to follow the sales process no matter what. A good salesman must have a thorough knowledge of the customers' needs, and how the product they are selling will meet those needs. Demonstrating that you’re knowledgeable makes you more dependable in the eyes of the customer.
- Attentive. A good salesman is attentive to the needs of the customers. He is a good listener. He understands that customers have different needs. Actively listening to their pain points can help you create a deal customers will be glad to take.
- Adaptable. A good salesman is able to pivot his approach to different types of customers and their needs, and is able to manage customers’ expectations to the mutual benefits of all.
- Confidence. A good salesman is confident in himself, his product or service which can make the prospective being confident in your product or service can make your customers feel more confident in it, too. The same can be said for how confident you are in yourself. Moxie is the added ingredient needed to transfer beliefs and confidence, and moxie is the unspoken swagger needed to complete the sale. feel more confident in it, too. The same can be said for how confident you are in yourself. Moxie is the added ingredient needed to transfer beliefs and confidence, and moxie is the unspoken swagger needed to complete sales.
- Resilience. A good salesman does not take 'no' for an answer. At best a 'no' means that the customer isn't convinced yet and at worst means that you should try again. Being resilient is being able to persevere when things are not going your way, and to be persistent until the customer see it your way.
- Commitment. A good salesman is committed to the customers' goals and how to help him or her achieve it. He doesn't quit until a good outcome is achieved for the customer and the sale is concluded.
These are the qualities and the customer-centric attitudes that have helped some of the greatest names in sales. Knowing these qualities and the attitudes is the starting point but they can achieve for you what they have achieved for some of the greatest salesmen that have ever lived.
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