How can I generate winning ideas to start my own business? Eddie blurted out hotly during one of my speaking engagements. The event was organized by a publicly-quoted company as part of their change management programs, preparatory to disengaging staff due to redundancy. The reason for Eddie's question is obvious, and so is my answer. Gesturing towards the 50+ middle managers in the hall, I replied, "Eddie, look around you". The answer was baffling to him, but he let it rest, until later. He cornered me during lunch, and repeated his question. I was delighted, and explained to him that even though generating business ideas is so very important to starting a new business, equally important is the process through which those ideas are created, validated and implemented. I sat down with Eddie in what he later confessed to be the most impactful and eye-opening session of his career. I listed out what I consider the best check-list for generating business ideas to him.
FINANCE | BUSINESS | MANAGEMENT