“Nothing happens until a sale is made”. This original quote is variously credited to Peter Drucker, Arthur ‘Red’ Motley, and Thomas Watson Snr. (President, IBM, 1914-1956). More than any other profession, sales own the copyright to lots of ‘rags to riches’ stories across the globe.
The upside of a professional selling career is unlimited income in commissions, bonuses, incentives, and awards. But that is only one aspect - it is also possible to earn zero income in a bad month. And that depends entirely on your attitude and skills. Every salesman has an inalienable right to minimize this occurrence while aiming for the best possible income in commissions and allowances. Earning high income from sales will create excitement about your sales job and increase your happiness.
The customer is at the heart of a sales career, and not having them in sufficient quantity and quality is the bane of many sales careers. Getting enough of the right customers to make purchases repeatedly is at the heart of the sales questions that keep many salesmen awake at night. If you can identify the right questions, you are probably halfway to providing answers to them. Here are the top ten (10) questions that keep salesmen awake at night.
- How do you sell more of your products and services to more people without breaking the bank in advertising costs?
- Where do customers come from? How do you get an endless stream of customers?
- How do you bond so well with customers that they become willing ambassadors to bring more customers and more sales to you?
- Why do sales winners "win" more sales, and sales losers "lose"?
- How do you evolve a set of repeatable sales processes that helps you to sell successfully each time?
- How do you become a great closer that closes deals each time without missing out? How do you make closing a natural consequence of your presentations?
- How do you lower buyers' resistance, uncover their real objections, and ultimately make them feel good about buying from you?
- What are the strategies for overcoming different types of objections?
- How do you handle difficult customers, and make each engagement the basis for more pleasant engagements?
- How do you create lifetime customers, and build life-long relationships that put you right in the middle of all their purchases?
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